It’s no secret that desk duty is pretty much a thing of the past — in 2019, you get leads from digital marketing, not your office-front. Within the digital world, though, there’s a sneaky marketing tool that you’ve all heard of but perhaps haven’t considered as a means of promotion: Google Maps.
Google Maps is an essential place to be marketing your business for a number of reasons.
1. Firstly, it’s important to show prospects which area you operate in.
Google Maps will zero in on your office address, so it won’t necessarily encompass all the neighborhoods in which you have expertise and work as an agent. But putting yourself on the map is a great way to get you new business, even if it’s just letting prospects know that you’re nearby.
2. People looking for houses look on Google Maps.
Getting on their radar is an incredible way to boost your presence.
Take this screenshot, for example. This is a search that happens at least 1,000/month (this specific search of “realtors in st louis”), and it’s a great starting point for buyers actively looking for real estate agents. If you’re not showing up here, you’re going to lose out to your competition, plain and simple.
You may notice that most of these pins on the map appear to be brokerages. Individual real estate agents, too, though, can have their own pins on the map, making it a super useful and easy way to stand out from the crowd.
3. Real estate is a hyperlocal industry.
It’s all about location. Showing up on Google Maps is just another way to showcase your digital prowess, while cementing the idea that you’re the best in your area.
Your competition is not all of the other real estate agents in the country; it’s the real estate agents in your specific geographic area. This concept is key to your digital marketing. Putting time, effort and money behind things like this — that may seem like a waste of time — is really how you get ahead of your competitors.
Not sure how to get on Google Maps? Good news — you’re about to find out.
More good news yet: It’s actually pretty simple.
Step 1: Get a Google My Business profile
Step 2: That’s it; you’re on Google Maps.
But, make sure to maintain your Google My Business profile so that you stay in a top spot on Google Maps.
Solicit positive reviews, post once a week, make sure you fill out all of the information you can and reply to the reviews you receive.
Click here for a step-by-step guide to starting a Google My Business profile.