The average real estate agent spends a huge portion of their time on marketing, but here’s the thing: You can outsource your marketing, but you can’t outsource your client relationships.
As the internet and its marketing tools advance, it can be tough to keep up. While our goal here at Real Estate Marketing Beat is to help you navigate your way through the world of digital marketing, outsourcing is always a good plan of action.
Think about it. As a real estate agent, you have only so much time in a day. The time you spend marketing would be better-spent following up with prospects, answering calls, building listing presentations, showing properties, negotiating deals and more.
While real estate agents by definition wear many hats, multitasking can be harmful in excess. According to the American Psychological Association, multitasking can reduce productivity by as much as 40 percent.
So… focus on what you’re good at, and what only you can do. You’re a real estate agent. You’re good at closing deals, talking to people and building relationships. The more time and effort you can put into that, the better. If you have the wherewithal, hiring marketers to do the dirty work is the perfect purchase: They’re professionals in their field, and you’re a professional in yours. It’s pure symbiosis.
On that note, they’re going to market your business well. It’s not just time you’re getting; it’s better marketing. Even if you’re a professional marketer yourself, outsourcing your ideas will almost always lead to stronger ROI than you could do on your own.
That’s not to imply you don’t know what you’re doing, but professional marketers have more tools, time and software to test and optimize your advertisements to perfection. Professional efficiency is priceless, and handing this task over to marketers have a strong pulse on the industry can produce lots of fresh ideas you may not have thought of.
Here are just three of the many things marketers can do for you:
- Maintain your Google My Business profile. Let someone else make sure it stays ranking high, posting creative content often. If this slips your mind, you could lose your footing on Google — and that can have serious consequences for your business. Professional marketing can help keep you on the front page of Google.
- Run ads on Facebook and Instagram. With just a bit of information, marketers can create and execute ad campaigns on your behalf. Creating these ads yourself takes time, effort and resources. Putting this task in safe hands is money well spent — whether you want to promote a listing or build awareness in your community.
- Contact leads. Reaching out to leads is something that has to be done as quickly as possible to maximize success. There are marketers who will automate this process for you so can sleep at night without waking up in a cold sweat. Then, when you have time, you can pick up the conversation where the automation left off.
Once you outsource your marketing, you never have to think about it. You can and should check on it — just to ensure you’re getting results — but you don’t have any obligation to set aside part of your day for it.
While this infographic focuses on brick-and-mortar stores, it has a lot of helpful takeaways for your growing real estate business, too: