As a real estate agent, you should focus on one thing and one thing only when it comes to digital marketing: being memorable. That really is what all of your online efforts boil down to: In order to get leads, you’ll have to make a strong impression on prospective clients. It’s more than just an initial impression, though — staying front of mind requires you to keep showing up on people’s phones and computers.
Staying front of mind is a multifarious affair, but it really just means your digital presence needs to be strong and widespread, and you need to show face as much as you can. Here are three ways to get on top of your competition by crafting a digital footprint that constantly keeps you front of mind.
1. Get your business on Google My Business.
We’ve talked about it before and we’ll talk about it again. Google My Business is the perfect venue for real estate agents to get their faces on Google Search and Maps. All you have to do is claim your business, verify it and you’re good. You will need to maintain it often to keep up with Google’s algorithms. Maintaining your profile isn’t a difficult process, per se, but it is rather time-consuming. Making sure your SEO is strong throughout your profile will keep it at the top of Google’s pages.
How do I maintain my Google My Business profile?
Posting at least once a week; soliciting and replying to reviews; ensuring your reviews are positive, high in number and recent; inputting as much information about your business as you can and keeping your information up to date.
Is it worth it?
Yes. The potential exposure you get from owning a business profile on Google is massive. Not only that, though, but those who search for real estate agents near their area and see your professional panel on the world’s most popular search engine will be impressed. It’s a fantastic way to stay front of mind, and it’s a great way to attract those actively looking to buy.
Having a Google My Business profile cements that you’re a tech-savvy real estate agent, but it also ensures that you’re showing up where buyers and sellers want to find you.
2. Google Ads
More Google-related advice, but it’s not limited to Google itself. Advertising with Google Ads is an efficient way to hammer home your brand and win the war of attrition.
With Google Ads, you can show up on Google Search, Google Maps, Gmail, YouTube, Blogger and other sites, on both desktop and mobile platforms. Select a keyword and a venue, and you’re set.
Display ads, one manifestation of Google Ads, include any Google ad in which an image is the focus. These can show up on all of the aforementioned sites, including sites unaffiliated with Google that your prospects are visiting. Gmail ads look like native emails and Search ads appear like SERPs, and these are conducted by keyword rather than previous activity.
Google has the time and resources to optimize your ad to success. You pay only for what actions taken by prospects, so it’s a great way to stay memorable while also maximizing your budget.
3. Social media and ads
The combination of organic social posting and running ads is one that will bring you great success. It might sound obvious, but too few agents use both in concert with each other. You can’t simply post organically on Facebook and Instagram and be set. Social media sites’ new business models make sure that paid content is preferred. Luckily for you, paid reach is advantageous in many ways and will help you step ahead of your competition.
Look at Instagram Story ads. Maybe not the first place you’d go to get people who want to buy a house now, Instagram Story ads are perfect for getting your name and face out there. If prospects see you on their Instagram Stories feed, then they log into Facebook and see an ad for your page — and then maybe they head to Google to search for you and find your Google My Business profile — you’ll look like you have a strong brand and can make sure their buying or selling process is perfect.