Video is taking the world by storm — especially the digital marketing world.

According to Oberlo, 85 percent of all internet-users in America watch online video content at least monthly but only 63 percent of real estate agents use video to market their listings.

With demand for video increasing every day, this is an excellent opportunity for real estate agents to market their listings and their personalities. Here are four apps to help you realize that video potential.

1. Clips

Let’s start with something simple. Clips comes with your iPhone, so if you’re looking for something really quick, easy-to-use and free, this is it. The app lets you upload your own media, customize its poster options, use its stickers/labels and take advantage of its live titles feature, which transcribes your voice-overs. Beyond graphics, labels and stickers, the app has few frills, allowing you to focus on creating simple videos or slideshows.

Comparative advantage: No downloading necessary / Simplicity

2. iMovie

iMovie is a free, easy-to-use app that allows you to make videos on the fly. It’s an Apple staple and has been available on iOS for many years on iPhone, iPad and even iPod. If you’re looking for something easy that’ll still allow you to trim, combine and manipulate clips, look no further. iMovie also allows you to create trailers using a number of templates, which could be a creative way to market a listing.

Comparative advantage: Simplicity / Trailers

3. Adobe Premiere Rush

Like iMovie, Adobe Premiere Rush has its own desktop version (Adobe Premiere, what the pros use) and allows for great manipulation of video clips. It’s excellent for those who’ve had some experience with video, as it’s a bit more advanced in its features. You’re able to color grade, cut clips with precision, add voice-overs with ease and way more. Even though the app has some professional features, if you want to keep it simple, it’s still easy to do so. Your first three exports are free, but after that, it’s $9.99/month.

Comparative advantage: Professional feel / Extensive features

4. Videoshop – Video Editor

Videoshop is a popular app that users love. It’s pretty similar to the other apps listed here, since it offers some nifty features: slow motion, animated titles, gif-creation, ken burns and stop motion, among others. It’s got a pretty intuitive interface and allows for easy sharing to the main social media sites. While the app is free, it does have ads, and it offers in-app purchases, as well.

Comparative advantage: Balanced feature catalogue / Gifs

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